The Base Concept

It would be an avenue in which people (predominantly female) could go about their day to day lives without a whole face of make-up on and still feel and look great. 
I believe there is an entire market out there, of women who want to look fresh-faced, healthy, and beautiful - However they understandably don't want to spend all of the time it takes to put on heavy make up each morning, just to simply run a few errands, walk the dog, or grab a cup of coffee. And further more they don't want to look like they have make up caked on for such tasks and day-to-day living. 
However they also aren't in-love with all of their perceived flaws - It's an anxiety fuelled decision, do I go out bare-faced and insecure, or spend all this time applying my make-up and feel over-dressed, perceived as vein, and/or feel weighed down by heavy make up?

The product line we are envisioning is the complete in-betweener for those who want to play sports, go to study sessions, go to multi-day festivals, or even simply wake up, and still look amazing, without feeling like they have to get completely made-up, or like they're compromising the health of their skin. 

Formulation:
Our biggest hurdle while formulating the semi-permanent contour stick, is creating a cosmetic that acts and looks texturally like a classic, creamy contour formula, while essentially tinting the skin. This is a challenge in the sense that contour sticks are usually created using an oil based blend, while tints and dyes fall under the water-based category. The eyeliner poses less of an issue as the usual go-to for these cosmetics is usually liquid based anyhow.
We also aim to create our products using as many natural ingredients as possible, to further extend the integrity, quality and subsidiary natural benefits where possible.

An outcome of confident, effortless gorgeous women